Your Homepage
The home page is crucial to the effectiveness of your website. It is the page that most if not all visitors to your website see. A home page which is poor in design and un effective in its appeal to the viewer can severly impair your chances of acheiving your website goals in seconds.
A good home page lays the foundations of every successful website. Your home page should outline the key elements necessary to sell your product, generate interest or an equiry all depending on what your goals and outcomes for the website are.
Is your website focused on a single product or services? If so it should be the focus of the main sales copy of your hoem page. IF however your website contains a number of products and/or services, samples or “tasters” of each of your products or your primary products should be provided on the home page in order to entice the reader into reading more about your product on your products or services page.
Gaining the Visitor’s trust
It is handy to include serveral key elements into your homepage to establish trust and credibility with the viewer. These elements can be used as key tools in effectively communicating with your viewers and further ensure your websites outcomes are recognised.
- references and endorsements from customers, developers and high profile persons
- guanarantees on the product or service provided
- outlining any awards recieved for the product, service of your company
- case studies to establish a deeper understanding of your subject area
- privacy and other legal policies and text
- professional presentation and error free copy within the homepage and throughout the site.
Grabbing Attention with Headers and Headlines
Headers and titles immediately grab the viewer’s attention. With the exception of images, well placed and written headlines can mean the difference in keeping your viewers glued to the screen or leaving within seconds.
Special Deals and Promotions
Your homepage will be your greatest weapon in appealing to your visitors. To further enhance your homepage and maintain your viewers interest hit them with bold specials emphasizing the great promotion you may have on offer.
